13th August 2010
The team at Lindstrand Hot Air Balloons has once again created a first in ballooning – this time it’s Britain’s largest flying dragon.
Palletways Group, who commissioned Lindstrands to build and operate the special shaped balloon, along with a standard shape 105, is Europe's market leader in the express distribution of small consignments of palletised freight.
Lindstrand Hot Air Balloons, one of Europe’s leading manufacturers of hot air balloons and airships, unveiled the dragon, christened Slick, in London with the help of TV chef Anthony Worrall Thompson, who cooked breakfast in a specially commissioned frying pan, using the balloon’s propane fuelled burners.
Slick the Palletways Dragon carries 120,000ft of hot air on his delivery pallet - the equivalent to 3400 washing machine size packages.
Lindstrand Hot Air Balloons, based in Oswestry, Shropshire, has a reputation for innovative projects. Recently, they worked with George White to create the world’s first flying Superbike, to promote their support and involvement in the British Superbike Championships. And last year, Lindstrands were the choice of James May and the Top Gear team to create a flying caravan-airship, which James took flying across the British countryside, much to the delight of Top Gear audiences.
Hot air balloons are recognised as an effective part of any integrated marketing campaign, contributing high levels of brand awareness, saliency and tangibility. Lindstrand’s have a proven track record in this area, working with clients to fully achieve their marketing objectives.
Simon Forse, Managing Director of Lindstrand Hot Air Balloons, commented ‘Balloons effectively reinforce your Marketing message and create a focal point to increase brand awareness. We’re delighted to be working with Palletways in the execution of their innovative and eye-catching campaign.’
Paul Komuro, a marketing consultant to Palletways, said: ““The launch of the balloon is part of our interactive marketing strategy to increase the engagement that our own staff and customers – whether they be warehouse staff or financial directors - have with the Palletways’ UK and continental European brands.
“Balloons are a spectacle and are proven to be a great way to achieving strong brand recognition cost effectively. Our member companies across the UK, including those in Bristol will be using the balloon at local level to build relationships with customers and prospect businesses. We are looking forward to seeing the impact of taking our brands to a whole new level – quite literally.
For more information on Marketing opportunities through Lindstrand Hot Air Balloons, please contact the Operations department on 01691 671717 or email operations@lindstrand.co.uk
Ends
Media enquiries: Caroline Sanger-Davies on 07854 835171; caroline@aero-media.co.uk
About Lindstrand Hot Air Balloons
Lindstrand Hot Air Balloons Ltd is based in Oswestry, Shropshire. The Lindstrand team has been building lighter-than-air craft on the same site for over 25 years and has its designs certified in 48 countries.
They have produced over 1000 hot air balloons, the largest certified hot air balloon, the largest ever manned super-pressure balloon, and the largest ever thermal airship.
Lindstrand Hot Air Balloons Ltd
Maesbury Road,
Oswestry,
Shropshire,
SY10 8ZZ,
UK
Tel: +44 (0) 1691-671717
Fax: +44 (0) 1691-671122
Email: sales@lindstrand.co.uk
Web: http://www.lindstrand.co.uk
About Palletways
Founded in 1994, the Palletways group has 270 plus depots across Europe and handles circa 21,000 pallets a day through eight hub facilities.
Services to and from the UK are provided by Palletways Europe GmbH. The dragon design is owned by Palletways Europe GmbH. Palletways Europe GmbH has granted Palletways (UK) Limited a license to use it.
The Dragon balloon has size 116 feet, a wing span of 14 metres and a 44-metre-long tail - longer than five double-decker buses parked end to end.
If you wish to recieve regular updates from Lindstrand direct to your inbox then please register your details here.
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