
No other form of advertising can compete with the burst of colour or the shear size of a Corporate Hot Air Balloon against a perfect blue sky. In advertising, image is everything! Nothing shouts image like a Hot Air Balloon. An ad in the sky is always a surprise. If it is in the shape of a giant floating brand name product, it is the ultimate surprise. No billboard or TV commercial can get half the attention. The impression it makes for your organization will last forever in the minds of your audience. Our experienced team can help you conceive, design, construct, execute and manage the perfect balloon program, specifically to meet your special needs. A Corporate Balloon Program can offer a very colourful and sizable message with high visual impact with the retention factor greater then any other form of advertising. From mass media to targeted marketing campaigns, a corporate hot air balloon is one of the most effective promotional tools any organization can use in enhancing its overall image. This outline will give you some basic ideas of how a Corporate Hot Air Balloon Program can get your message out there in a way, which is totally unique by its effectiveness and versatility in a sporting way.
Market Coverage
One of the main advantages of a Hot Air Balloon program is that it is totally mobile and portable, therefore you can take your message any were you wish to be seen national or international. Most organizations incorporate the balloon program into their events calendar to maximize their current program potential.
Balloon Advertising Medium Effectiveness
The following statistics were recently acquired from a survey conducted in Canada. ATTENTION: An astonishing 100% respondents in the survey indicated that Hot Air Balloons drew their immediate attention. 66% surveyed, noticed billboards, 58% noticed transit advertising. IMPACT: Hot Air Balloons create excitement. Of the surveyed respondents: 90% would comment on and discuss balloons that they see. 30% would comment on billboards 22% would comment on transit advertising AWARENESS AND RETENTION: 96% could name three balloons they had seen. 25% could name three billboards and only 10% could name three transit advertisements. Whereas respondents recalled names of the balloons that had not been seen in the air for three years or more. The ability of a Hot Air Balloon to present a name and maintain the message in memory is unmatched by any other conventional media. INVOLVEMENT: Well over ½ of the respondents said they would stop and watch a balloon in flight. 33% will snap a photo. 15% would actually follow it to see where it goes. It is the only form of advertising that has consumer interaction. Hot Air Balloons exceed the standard advertising and become an event. By providing entertainment in the form of a sporting event, greater impact and retention is made on the consumer. TARGET GROUPS: A remarkable 100% notice ability exists among male and female age 18-34, and 35+age groups!! Women have a slightly greater recall of the balloon they saw. Only 4% of all the respondents surveyed could not name three balloons. 100% could name at least two! Hot Air Balloons command the attention of people whenever they fly. 75% of those surveyed, observed Hot Air Balloons from their car. Balloons flying over the suburbs, offices, and industrial areas were responsible for 50% of the impressions made. 25% of the respondents were people engaged in recreational activities. While children were not surveyed, it was noticed they display keen excitement upon observing a Hot Air Balloon. VISUAL IMPRESSIONS PER FLIGHT: over an average sized town with a population of 250,000 plus the balloon would be seen by over 50,000 people. Over a major city or event this would increase dramatically.

Balloon Design Concepts and Custom Designs
With the aid of computer design we can now get balloons huge lifelike, a perfect duplication of your product, your packaging, your logo—ready to float over any market, spreading your message with unique highly visual impact. Our team can help you design the perfect shape for your needs or even use a standard shape balloon to offer Logo surfaces of greater than 60ft x 25ft and up. Cost per Thousand (CPM) A cost per thousand study by the Gibbons Group revealed: The cpm drops well below the standard media. On average, a balloon appearance directly generates publicity pound at a value seven times the actual cost of the balloon promotion compare this with your existing advertising and promotional events. Media Coverage Lindstrand Hot Air Balloons works very closely with you and the media to gain further coverage through providing press kits, rides and interviews whenever possible to maximize the balloon campaign thus, gaining media exposure without further media cost. We can get front-page newspaper coverage without cost. This can be achieved during major events and charitable appearances and with your assistance.
Memorabilia & Supportive Items In support of the balloon program many items such as balloon pins, key rings, posters, clothing and postcards etc. can be used to further identify the balloon with the your organization, which will increase exposure when the balloon is not in the air. This is optional whereby, balloon related items could be purchased at any special event. Summary of Benefits There is no other advertising medium that creates a greater impact and retention on the consumer than a Corporate Hot Air Balloon. The corporate Hot Air Balloon exceeds standard advertising and becomes its own special event. You can take your message anywhere you wish special and public events. How you can use this medium is only limited by you imagination, still with high visual impact and retention on the consumer. If you would like to download this document then please click here

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Lindstrand Balloons Ltd - hot air balloons, gas balloons

Lindstrand Balloons Ltd. are manufacturers of hot air, gas balloons, airships, tethered aerostats and aeronautical fabric engineering products. Special products include inflatable buildings. Leaders in technology of all lighter-than-air products.

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Hot Air Balloons Lindstrand Balloons has been supplying high quality hot air balloons since December 1991 and is proud of its reputation as a leader at the cutting edge of balloon technology. HiFlyer Presenting the ‘Lindstrand HiFlyer’ – an exciting and innovative business or hot air balloons theme park adventure. Located at key tourist sites, these passenger-carrying tethered balloons make money, BIG money. First seen in the skies over a hundred years ago,

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this exciting 19th century gas balloons inspiration is brought right up to date with Lindstrands' aerospace technology Airships The Lindstrand HS110 is a new development in hot air Airships airships and blimps technology. It is built by the team that first pioneered pressurised airships in 1991 and continued to produce over 100 airships flying worldwide. Hot air Airships are designed primarily for the commercial operator. They are probably the safest aircraft available. lighter than air technology In the unlikely event of engine failure, the airship reverts to a hot air balloon and is flown and landed in the same way. Shapes Lindstrand Balloons are inflateable buildings renowned throughout the world for their design of complex special shaped envelopes.

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All hot air balloons will attract attention - but shaped special projects balloons stand majestic, commanding aerial attention by observers on the ground. Special shapes make a dramatic appearance and are long remembered and photographed wherever they fly. Our design team will help turn your ideas into reality with a colourful visual of your aerostats and hiflyers proposed idea. Once approved, and with the use of our computer aided technology, we turn the visual into a full working drawing from which we start our manufacture of your very special shape.